New brand & campaign to expand access to medicines in the United States

February 15, 2017 5:48 AM

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The Generic Pharmaceutical Association is becoming the Association for Accessible Medicines (AAM) to communicate its mission to make more medicines more accessible to more people who need them.

The campaign named, “Keeping Medicines in Reach,” shares the story of patients whose health and lives are improved by access to generic medicines, just like millions of people across United States.

“The Association’s new identity will improve recognition that the generic and biosimilar medicines industry is one of the nation’s great health care success stories, and that competition from generics and biosimilars lowers the cost of medicine,” said Chip Davis, President and CEO, Association for Accessible Medicines. “Our medicines drive savings, not costs, and we stand ready to work with the President, Congress, patient groups and others to create real and lasting health cost solutions.”

Generic medicines are nearly 90% of all prescriptions filled in the United States every year but only 27% of total drug costs. The Food and Drug Administration states that generics are typically 80-85% less expensive than their brand name drug equivalents. Separate studies project that biosimilars could save the health care system up to $250 billion in the next ten years.

The new association identity was revealed during the industry’s annual meeting. AAM also announced that Jeff Watson, President, Global Generics, Apotex Inc. was elected AAM Chairman, succeeding Mylan CEO Heather Bresch. The association elected Peter Goldschmidt, President, Sandoz U.S. and Head of North America, Sandoz, Inc. to be Vice-Chairman and Paul McGarty, President, Lupin Pharmaceuticals Inc. US, was elected Secretary-Treasurer. The AAM Board of Directors will expand to include representatives from all AAM member companies.

“Our evolution to the Association for Accessible Medicines reflects an industrywide recognition that it is time to amplify the critical cost savings and access that generics and biosimilars make possible,” said Watson. “I look forward to working with the AAM Board and leadership as well as policymakers, regulators, patient advocates, and other partners in support of patient-centered and market-based solutions designed to increase competition and have a positive impact on patients’ lives.”

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